Education and Training

IWC Wine Educator of the Year

We are delighted to have been named Wine Educator of the Year by the International Wine Challenge 2016.

The IWC judges commented: "The design of Liberty’s training materials is simple, stylish and incredibly engaging. Liberty have made a massive investment into the education part of the business."

Shortlisted: WSET Educator of the Year 2016

We are very pleased to announce that, out of over 500 WSET Approved Programme Providers worldwide, we are one of just eight to be shortlisted for WSET's 2016 Educator of the Year award.

We're looking forward to attending the Awards & Graduation Ceremony at London’s Guildhall on 23rd January, where we’ll also be proudly clapping several of the Liberty Wines team as they graduate as new WSET Diploma holders.

Liberty Wines Academy

The Liberty Wines Academy was developed by our Wine Educator Clare Whitehead specifically for on-trade staff new to wine service.

The one-day course is comprised of eight modules including how to taste, wine list navigation, the art of good service and communication, food and wine matching and maximising sales.

We are also able to deliver ‘train the trainer’ sessions to support senior managers in coaching their own teams.

WSET Levels 1 and 2

Liberty Wines is an Approved Programme Provider and Corporate Patron of the Wine & Spirit Education Trust (WSET), offering the Level 1 Award in Wines and Level 2 Award in Wines and Spirits qualifications.

We consider being knowledgeable about the wine you sell or serve to be a crucial part of customer service in the wine industry. WSET's UK Ofqual-accredited qualifications provide valuable, relevant product knowledge and boost confidence in customer-facing staff.

82% of Liberty Wines staff hold WSET qualifications and we currently have 17 WSET approved in-house educators who deliver WSET qualifications to customers, with pass rates well above the global average.

Bespoke Staff Training

Due to the modular system of the Liberty Wines Academy, customers can choose which modules are most relevant to their needs for customer-specific, bespoke in-house training sessions.

We pride ourselves on the quality of our factsheets and we are able to tailor sessions and study materials according to the wines listed by our individual customers.


“The Liberty Wines Academy training materials embody the unstuffy enthusiasm for great wine that we share with Liberty. Their training sessions generate plenty of lightbulb moments amongst our young team. Invaluable.”

-       Peach Pubs

"Clare showed that she understood the Jamie's Italian concept - and the audience - by delivering perfectly pitched content. The information offered everyone something new, despite the mixed level of knowledge. The team was engaged throughout and keen to learn more afterwards - the desired result!”

-       Jamie’s Italian